Acquisition of competency libraries, definition of new competencies, job competency profiling, competency software implementation, competency consulting services, maintenance of your competency program – whichever way you think about it, implementing and maintaining a competency program is a big investment for any organisation. It’s critical to ensure that everybody understands the benefits derived before such an undertaking in order to maintain sponsorship and enthusiasm for your competency program.
Clearly a good communication plan is required which includes well-described benefits for everyone in the organisation. When articulating these benefits, consider them from the viewpoint of the beneficiary, for instance, how will I as an individual employee benefit? What if I am a manager, given the likely overhead on my time, how will I benefit? What about the executive team, if we are underwriting the time, cost and effort, is a competency program really worth the investment?
Of course the emphasis on which benefits will accrue will vary from organisation to organisation. The list of benefits provided below is by no means exhaustive, but it may help to trigger your thoughts on how to articulate the benefits within your own organisation:
As an Employee
As an Manager
As an Executive Team
Expounding the benefits of competency management is not a one-off exercise, keep the benefits at the forefront of peoples’ minds by using messages and media that will really appeal to them!
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